2025-2035 Strategic Plan
Strategic Priority: Grow the Reputation and Reach of the Muma College of Business
The Muma College of Business will build upon its strong reputation by widely sharing its successes, demonstrating its impact through transformative student experiences, groundbreaking faculty research, strong community engagement, and distinguished alumni achievements. By amplifying these inspiring stories, Muma enhances its brand as a leader in business education and a catalyst for innovation and progress.
Strategies
- 4.2a Use diverse media channels to reach key audiences where they are most active, ensuring that Muma鈥檚 success stories are disseminated widely.
- 4.2b Consistently collect and curate stakeholder successes and achievements for use in promotional content.
Success Indicators
- Recruitment of high-achieving students
- Digital engagement and communication metrics
- Peer and recruiter perception and assessment
- Improvement in program, discipline and college rankings