School of Marketing and Innovation | USF Muma College of Business

  • Data analyzed by payments processor Square indicates that we may be experiencing "tipflation" fatigue.

  • First-generation student graduates magna cum laude from USF Sarasota-Manatee, using mentorship and Honors College opportunities as stepping stones to New York Law School.

  • brianna paulich

    2025 Innovation in Online Design and Teaching Award highlights transformative faculty approaches. Brianna JeeWon Paulich, an associate professor in the School of Marketing and Innovation, was honored for her work for the Marketing Research course.

News

  1. Meet the new faculty helping power USF鈥檚 future - USF News

    Wednesday, August 13, 2025

  2. Wednesday, August 13, 2025

  3. Tuesday, August 12, 2025

Director's Welcome

Doug Hughes

Welcome to the School of Marketing and Innovation at USF鈥檚 Muma College of Business!

Alumni Spotlight

Rebecca Scheuer

Armed with a master鈥檚 degree in marketing and several years of networking, and gaining experience, Rebecca Scheuer has found her own path.