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A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.
June 12, 2025Business News, Research and Innovation
In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.
June 5, 2025Research and Innovation
From trust to doubt: Why fake online reviews still fool consumers
The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a 鈥渢ruth bias.鈥�
June 4, 2025Business News, Research and Innovation
Some students leave college with a tight-knit circle of friends, others with impressive resumes. Twin sisters Cherish and Unique Alston are walking away with that 鈥� plus thriving startups and thousands of dollars in awards to fuel their journeys.
May 5, 2025Entrepreneurship, Spotlights
USF Bellini College of Artificial Intelligence, Cybersecurity and Computing to ignite Tampa Bay鈥檚 tech talent - USF News
Launching this fall, the Bellini College of Artificial Intelligence, Cybersecurity and Computing will supply a pipeline of students ready to specialize in critical areas throughout Tampa Bay and beyond.
April 28, 2025Research and Innovation
USF professor and gambling behavior expert Marvin Karlins weighs in on the rise of college student sports betting. Karlins said the legality of sports betting isn't the issue. It's that people don't understand the risks.
April 20, 2025Entrepreneurship
Triparna de Vreede, whose research focuses on human-AI Interaction and workplace well-being, shared how AI can be useful in performance reviews.
April 13, 2025Research and Innovation
USF researchers among top 10 in nation for publishing in premier information systems journals
USF is ranked No. 13 in the world, No. 9 in the U.S., and No. 1 in Florida for the five-year period from 2020 to 2024, according to AIS Research Rankings released by the Association for Information Systems.
April 11, 2025Business News, Research and Innovation
USF Sarasota-Manatee is making significant strides in artificial intelligence and cybersecurity, with its faculty spearheading key research that will underpin the launch of the Bellini College of Artificial Intelligence, Cybersecurity, and Computing in fall 2025.
March 11, 2025Business News
Living on my own means the only hug I get from my mom is through a screen and not in person.
March 5, 2025Business News
College of Artificial Intelligence, Cybersecurity and Computing will foster USF-wide collaborations
By integrating AI across disciplines in all USF colleges, including the Muma College of Business, this forward-thinking initiative will equip graduates with cutting-edge skills to thrive in the 21st-century workforce.
March 4, 2025Business News
Deliberative or automatic: How consumers use online reviews to reach decisions
New research published in MIS Quarterly reveals 鈥� surprisingly 鈥� that consumers鈥� use of online reviews in decision-making might not be as deliberative and logical as commonly believed.
March 3, 2025Business News, Research and Innovation