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Calling Turkish coffee 鈥渏ust a drink鈥 undersells it. It鈥檚 a ritual, a conversation and, as arguably the ancestor of all modern coffees, it鈥檚 a nearly 500-year-old piece of history, inscribed by UNESCO on its intangible cultural heritage of humanity list. Seden Dogan, a native of Turkey, shares its history, traditions and storytelling.

August 26, 2025Business News

new faculty group photo

Meet the new faculty helping power USF鈥檚 future - USF News

The 色色研究所 is welcoming 207 new faculty members to its campuses this fall. Joining USF鈥檚 renowned scholars, they represent a range of disciplines鈥攆rom artificial intelligence and environmental robotics to cancer research and global health.

August 13, 2025Business News

As travelers plan their trips to more destinations, research shows more travelers are using more artificial intelligence to map out their itineraries. Seden Dogan said about 60% of travelers are using some kind of artificial intelligence in their planning.

August 13, 2025Business News

summer travelers

How AI is revolutionizing travel planning - USF News

Artificial intelligence is transforming how people plan travel with personalized, instant itineraries that once took hours to build. Seden Dogan, assistant professor of instruction in the School of Hospitality and Sport Management, says this shift in using AI is more than a trend. It's the new normal.

August 1, 2025Business News, Research and Innovation

Seden Dogan, USF assistant professor of instruction in the School of Hospitality and Sport Management, says this shift in using AI is more than a trend. It's the new normal.

August 1, 2025Research and Innovation

As summer wraps up, Brooke Hansen, associate director at the USF School of Hospitality and Sport Management, shares her tips on how to take advantage of the remaining summer travel deals.

July 31, 2025Research and Innovation

USF's Brooke Hansen, associate director in the School of Hospitality and Sport Management, shares tips for late summer travel.

July 31, 2025Research and Innovation

wolf branch brewery

USF Brewing Arts student lands brewing role, class brew heads to Ulele

Jonathan Ruiz is part of the current class of the USF Brewing Arts program. The cohort's collaborative beer project, a Guava German Gose, will be piloted at Ulele Brewery in Tampa.

July 30, 2025Business News

School of Hospitality and Sport Management

Tourism, sport and entertainment programs merge to form USF School of Hospitality and Sport Management

Launching in fall 2025, the merged school will give students on all three campuses more career pathways and a global perspective on the interconnectedness of hospitality, tourism, sport and entertainment.

July 29, 2025Business News

Regional Chancellor of the USF's St. Petersburg campus, Christian Hardigree, contributed expert insights to WalletHub鈥檚 analysis of the best U.S. cities for 4th of July celebrations.

June 29, 2025Events

students in the hospitality experience camp

High schoolers get behind-the-scenes look at hospitality careers at USF Wyndham summer camp

The summer program was an immersive, hands-on introduction to careers in hospitality, tourism and culinary arts. Students explored hotel operations, customer service, event planning and more.

June 23, 2025Business News

Ten USF students recently returned from an unforgettable educational trip to Hawaii's Big Island, where they hiked lava fields, made chocolate from freshly harvested cacao pods and learned about environmental restoration in a cloud forest.

June 20, 2025Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.