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When leaders shift their behavior too soon, employees may see it as 鈥渢oo good to be true.鈥� Instead, employees want to see gradual, natural change that occurs due to their thoughts being heard and processed.
October 15, 2025Research and Innovation
Carol Osborne explains the enduring pumpkin spice craze, from why consumers love it to its endless product extensions and lasting seasonal appeal.
October 13, 2025Research and Innovation
USF marketing professor Carol Osborne explains the enduring pumpkin spice craze, from why consumers love it to its endless product extensions and lasting seasonal appeal.
October 13, 2025Research and Innovation
Muhittin Cavusoglu, assistant professor in the School of Hospitality and Sport Management, writes about rewards bonuses on travel rewards credit cards.
October 7, 2025Research and Innovation
The research highlights a nuanced psychological mechanism: employees tend to view gradual behavioral changes in leaders as more credible and sincere compared to abrupt transformations.
October 7, 2025Research and Innovation
Published in the Academy of Management Journal, the authors found that employees see quick change in response to feedback as less authentic than gradual change.
October 7, 2025Research and Innovation
To meet growing demand, The Baldwin Group School of Risk Management and Insurance expanded beyond its original Sarasota-Manatee location, allowing students to major in risk management and insurance on all three campuses.
October 6, 2025Research and Innovation
Seckin Ozkul, assistant professor in supply chain management, discussed pharmaceutical supply chains on the Insights by Pharma.Aero podcast.
October 6, 2025Research and Innovation
Too good to be true? USF study reveals leaders who change too fast are viewed as less authentic
If change happens too quickly, skepticism may arise, and employees are likely to believe it鈥檚 too good to be true, according to a paper published in the Academy of Management Journal.
October 6, 2025Business News, Research and Innovation
USF is well represented among Tampa Bay Innovation Award winners - USF Research and Innovation
USF-related companies and nonprofits are among the 23 recipients of Tampa Bay Inno Awards at a ceremony hosted by the Tampa Bay Business Journal on November 18.
September 29, 2025Research and Innovation
New research says offering your frontline workers perks like food or work-sponsored outings actually motivates them more than gym vouchers or, surprisingly, health benefits.
September 26, 2025Research and Innovation
Published in the Journal of Marketing Research, the study examined how different company-sponsored wellness benefits impact customer-facing employees.
September 25, 2025Research and Innovation