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The Tampa Bay Rays could be one step closer to moving from St. Petersburg to Tampa, with a potential new stadium location just feet from Steinbrenner Field.

January 15, 2026Research and Innovation

Leading the charge is Manish Agrawal, academic director at Cyber Florida and a professor at the USF Muma College of Business.

January 12, 2026Research and Innovation

Seden Dogan, a faculty member in the School of Hospitality and Sport Management, shared her insights on AI and travel planning.

December 30, 2025Research and Innovation

Ever heard of a mayonnaise-themed bowl game? Or a gridiron celebration of a toaster pastry? These days, the college football postseason is about a lot more than touchdowns and tackles.

December 12, 2025Research and Innovation

Luana Nanu, assistant professor in the School of Hospitality and Sport Management, shares how to travel smart this New Year.

December 9, 2025Research and Innovation

ceo depression

How USF researchers are using AI to detect signs of CEO depression through voice

Co-written by USF accounting assistant professor Mark Cheng, the Journal of Accounting Research article shows how AI can analyze subtle vocal patterns in CEO earnings calls and identify signs of emotional strain.

December 8, 2025Business News, Research and Innovation

Manish Agrawal, a professor in the School of Information Systems, received a Tampa Bay Inno Award in the supporter category for CyberFlorida at USF's phaseZERO Innovation Incubator.

November 19, 2025Honors and Awards, Research and Innovation

Lei Wedge, an associate professor in the Kate Tiedemann School of Business and Finance, shares her real estate insights with the Orlando Sentinel.

November 19, 2025Business News, Research and Innovation

Seden Dogan, faculty in the School of Hospitality and Sport Management, shares her insights about booking travel accommodations through a credit card company's booking portal.

November 17, 2025Research and Innovation

An international study led by the ɫɫÑо¿Ëù's Dipayan Biswas found that drinking coffee before shopping may lead to higher spending.

November 13, 2025Research and Innovation

Researchers found that training everyone after a phishing simulation — not just those who clicked — helped participants stay alert and resist scams for months.

November 3, 2025Research and Innovation

This groundbreaking study dives into the psychological and behavioral ramifications of on-the-spot phishing training, ultimately advocating for a broader, more inclusive approach.

November 3, 2025Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.