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A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.
June 12, 2025Business News, Research and Innovation
In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.
June 5, 2025Research and Innovation
From trust to doubt: Why fake online reviews still fool consumers
The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a 鈥渢ruth bias.鈥�
June 4, 2025Business News, Research and Innovation
Online travel agents are to analog travel agents what Amazon is to department stores: you can get similar stuff, but the former leverages technology to scale up.
May 26, 2025Business News, Research and Innovation
Boasting about specific nutrients is one way companies can mislead while still being honest. Touting the lack of a nutrient, like gluten, doesn鈥檛 necessarily mean a product is good for you. "Those buzzwords get us, and those words change over time," said Dipayan Biswas, a USF marketing professor.
May 15, 2025Research and Innovation
The U.S. trade war has caused shipping to come to a near standstill at ports along the West Coast. Its affects will have a ripple effect across multiple industries. USF's Supply Chain Innovation Lab director explains the impact of the tariff wars on long-haul truckers.
May 14, 2025Business News, Research and Innovation
USF Bellini College of Artificial Intelligence, Cybersecurity and Computing to ignite Tampa Bay鈥檚 tech talent - USF News
Launching this fall, the Bellini College of Artificial Intelligence, Cybersecurity and Computing will supply a pipeline of students ready to specialize in critical areas throughout Tampa Bay and beyond.
April 28, 2025Research and Innovation
Leaders and hiring managers can better help newcomers feel like they鈥檙e a meaningful part of the organization by focusing on creating strong cohort dynamics, the researchers said.
April 14, 2025Research and Innovation
Triparna de Vreede, whose research focuses on human-AI Interaction and workplace well-being, shared how AI can be useful in performance reviews.
April 13, 2025Research and Innovation
USF researchers among top 10 in nation for publishing in premier information systems journals
USF is ranked No. 13 in the world, No. 9 in the U.S., and No. 1 in Florida for the five-year period from 2020 to 2024, according to AIS Research Rankings released by the Association for Information Systems.
April 11, 2025Business News, Research and Innovation
In response to the failed promise of 鈥渟ustainable tourism,鈥� can a new model leave places better with the help of tourists? Brooke Hansen explains how regenerative travel sets a higher bar than sustainability.
April 10, 2025Research and Innovation
How employee cohorts influence newcomer retention, especially among Gen Z
Job hunting is contagious, according to a new study led by USF. When a workplace cohort starts looking for new opportunities, newcomers often follow suit.
April 9, 2025Research and Innovation