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A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.
June 12, 2025Business News, Research and Innovation
Ten ways alumni can engage with the Nault Center for Entrepreneurship
Want to give back to USF? Here are 10 cost-free ways Nault Center alumni can engage 鈥� from mentoring to networking and beyond.
June 10, 2025Business News, Entrepreneurship
In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.
June 5, 2025Research and Innovation
From trust to doubt: Why fake online reviews still fool consumers
The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a 鈥渢ruth bias.鈥�
June 4, 2025Business News, Research and Innovation
Online travel agents are to analog travel agents what Amazon is to department stores: you can get similar stuff, but the former leverages technology to scale up.
May 26, 2025Business News, Research and Innovation
Johnson, who is enrolled in the Vinik Sport & Entertainment Management program within the Muma College of Business, was one of 11 student-athletes nationwide to earn a postgraduate scholarship from the McLendon Foundation.
May 23, 2025Business News, Honors and Awards
While Shubham Jaglan knows he's not escaping the "India's Tiger Woods" moniker any time soon, this week he simply wants to be known as a USF senior as he plays for the Bulls for the final time.
May 22, 2025Business News
Approaching its fourth year, the Fintech|X Accelerator has drawn startup founders from across the United States and around the world who have gone on to generate millions in revenue while creating hundreds of jobs.
May 20, 2025Business News
The panel "Mega-events and the Making of a Sports Destination: Leadership, Community, and the Business of Hosting" featured three of the pioneers and icons of the sports events business.
May 20, 2025Business News, Events
USF's Muma College of Business reported over 30 staff hours saved per month, with a 59% click-to-conversation rate and over a third of chats in Assistant resulting in referrals to student ambassador conversations.
May 16, 2025Business News
Boasting about specific nutrients is one way companies can mislead while still being honest. Touting the lack of a nutrient, like gluten, doesn鈥檛 necessarily mean a product is good for you. "Those buzzwords get us, and those words change over time," said Dipayan Biswas, a USF marketing professor.
May 15, 2025Research and Innovation
The U.S. trade war has caused shipping to come to a near standstill at ports along the West Coast. Its affects will have a ripple effect across multiple industries. USF's Supply Chain Innovation Lab director explains the impact of the tariff wars on long-haul truckers.
May 14, 2025Business News, Research and Innovation